Thursday, January 10, 2008
The Market Share Myth
I have never believed the myth that Apple has less than 10% of the market share. In 10.06 they had over 9% of the laptop market share and that almost doubled (to over 17%) in 10.07. Since laptops are now outselling desktops, and Apple is selling a record number of Macs (both laptops and desktops) the math just doesn't add up. (And do they take in to account households, businesses, etc, that have more than one machine?) Some editing machines for audio and video are often kept off the network except for occasional updates meaning they don't show up on web reports. But recent reports show that Apple gained about .5% market, virtually over night. That's right on 12.25 web site hits by Macs rose .5% from the rest of the month. It seems my earlier holiday wishes might have come true for quite a few people. Enough people got Mac's for x-mas to cause a significant change in market share over night. What a magical time of the year.
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